History of Stejcraft – Part 1

Stejcraft Bowrider SS64

Welcome to Part 1 of the History of Stejcraft series! If you’ve ever wanted to know more about Stejcraft Boats, this is the perfect starting point. With over 50 years of history to explore, this series will be coming to you in weekly instalments.

What came first, the Chicken or the Boat?

The story of Stejcraft starts quite different to what you may eggs-pect. No, thats not a typo! In 1970, on a poultry farm in Kilsyth, Victoria, Sam Catanese, founder of Stejcraft, was just starting to dip his toes in the water of boat building. Using the extra sheds on his mum and dad’s chicken farm, Sam used the skills from his boat building apprenticeship to start his journey in boat building. This began with repairs and timber boat builds and would soon produce a great piece of innovation – something that Stejcraft continues to bring to boat building 50 years later.

Stejcraft's First Innovation

Sam’s innovation was to help with fishing boats that were, at the time, great on rough water but very unstable when stationary. The innovation was two-fold:

  1. Design a boat with a deeper V. Specifically, a 27-degree V that would help the boat cope easily with any rough water.
  2. Run a tunnel down the middle of the boat, which would flood when stationary. This would help the boat’s stability when stationary, with the water then flooding out the back of the tunnel when in motion.

This technology is now prevalent in the boating industry, but Sam used this design way before it became common practice.

Family Ties

With the design fire well and truly lit, Sam decided to start Stejcraft in 1971. Now you may be wondering, where does the name Stejcraft come from? It’s all about family.

S – Sam Catanese
T – Tim Catanese (Sam’s son and now Owner/Operator of Setjcraft)
E – Elizabeth Catanese
J – Julia Catanese

In fact, the family association doesn’t stop there! Tim’s grandfather, Jack, first measured and drew the Stejcraft logo into the kitchen table at the chicken farm. Using those measurements and the elongated ‘S’, the Stejcraft logo has never changed and is still used today. Tim had a close bond with his grandfather, and so Stejcraft continues to use this design to honour his memory.

Introducing... Tim Catanese

With Stejcraft now up and running, quickly becoming one of Australia’s biggest boat producers in the 70s, family was again involved in the next step. Having grown up seeing his dad build boats, Tim was infatuated. At an early age, Tim left school to pursue an apprenticeship of his own in outboard engine mechanics. This worked perfectly as the business expanded. Boat yards were also starting to join the Stejcraft empire and this gave Tim plenty of opportunities to work and develop his skills as an engine mechanic.

And it was lucky too that Tim was getting all this work experience! Just as he finished his apprenticeship, already with an astounding level of knowledge and experience in the boating industry for such a young man, Tim was thrown in at the deep end. Stejcraft’s factory manager went rogue, leaving Sam in the lurch and in need of a new factory captain ASAP.

In steps, Tim Catanese. And that was just the beginning.

Thank you for reading part one of our deep dive into the history of Stejcraft. Stay tuned for our next installment by liking our Facebook and Instagram pages! Or if you prefer the story straight to your inbox, please feel free to sign up to join the Stejcraft Club and keep up to date with all other news and updates in the Stejcraft world. 

Stejcraft Business Update

Stejcraft Bowrider SS64

Hello! Welcome to the first Stejcraft Business Update, where we will keep you posted on the news and developments of Stejcraft Boats. Whether this is your first time hearing of Stejcraft or you’re a seasoned Setj-head, we want to give you the most up-to-date information about Stejcraft and help you in your boating pursuits as best as we can.

Stejcraft Retail Now Available

Over the last few months, we have been preparing for this big shift in our operations. Stejcraft Boats are now available to be purchased directly! This means that we can help you every step of the way in your Stejcraft purchase. From choosing the right model for you and your family, to selecting add-ons and upgrades, right through to final purchase.

As part of our recent factory move (more on that soon) we have now opened a retail space to showcase Stejcraft Boats in all their glory. So, if you’re local to the Gold Coast or fancy a drive from Brisbane or the Sunshine Coast, please stop by and we can walk you through some options. We also have factory tours coming soon, so if you’re looking to see how a Stejcraft goes from drawing to mooring, please sign up for the Stejcraft Club for more information and updates. Stejcraft owner, Tim Catanese, will be both on the floor and leading tours, so you can get to know the man behind Stejcraft.

If you’re not able to come visit the factory, don’t worry! We can happily help with your enquiry and would love to hear from you. Please get in touch with us via this link.

All Stejcraft boats are also available inter-state, thanks to our fantastic dealers Australia-wide. With our new retail operations, Stejcraft is able to combine with local dealers to ensure every customer is given the best service possible. This includes helping answer factory-direct questions and recommending dealers to best suit our customers’ needs and location. If you’d like to check out your local Stejcraft dealer, please check out our website via this link.

Changed Location

As mentioned before, we have a new factory space! Our new location is 7/328 Brisbane Road, Arundel, 4214. Our new space is help accommodate our brand-new retail space and ensure that we can continue to build boats to an even greater capacity.

There is ample customer parking directly outside the factory. Once here, please come on in and walk to the left, where you’ll find our office area. Or feel free to look at the boats on display, we’ll be sure to help you with any enquiry as soon as you need.

If you have a specific issue or enquiry that you’d like attended to straight away, please feel free to get in touch with us and we can book an appointment time for you to meet with Stejcraft Owner, Tim Catanese.

Social Media Pages Live

With our business shifting to service you more directly, we have decided to go live on social media! We’ll be starting with Facebook & Instagram pages to begin with but will be starting a Youtube Chanel too. We may also look at other platforms in the future!

Our Facebook page will be helping keep you informed and updated about everything Stejcraft. From sharing our blog posts and business updates, to behind-the-scenes videos, and even sharing events that we’ll be hosting or attending. Keep up to date with everything Stejcraft on our Facebook page here.

On Instagram, we’ll be showcasing beautiful images of Stejcraft Boats to provide a visual introduction to the amazing lifestyle that owning a Stejcraft will bring you. There may also be the occasional thought-provoking discussion or boat-related dad jokes, so don’t miss out. Follow us on Instagram here.

With Youtube, we’ll be bringing you informative and insightful videos all around Stejcraft’s business, brand and lifestyle. If you’re looking for more information on a particular model, or some tips around caring for your craft, our Youtube page will be the place to be.

If there’s any content that you’d like to see on our social pages, please let us know! We’re open to suggestions and want to provide you with the best and most helpful content we can.

Thank you for tuning into our first Stejcraft Business Update. We’ll be sending these out regularly, so we hope that you’re looking forward to hearing from us soon. In the meantime, happy boating